Young Inspirations - Ritnika Nayan

Friday, October 30, 2009

at 2:31 AM

Ritnika Nayan (26)
CEO, Music Gets Me High (MGMH), a Music Management Company.
Seed capital-Rs 60,000. Current turnover-Rs 25 lakh
She keeps in good company. There is Rolling Stones on the table and Three Doors Down and Counting Crows among others on the wall. It is technically her work space, where she spends more than twelve hours daily. But Nayan is having so much fun in office that it hardly seems like one. A music business manage­ment graduate from Westminster University, she has one motto in her professional life-to make a band a brand. Music manage­ment is a field which is still relatively unexplored in India. "Here, people still do not understand the difference between a booking agent and a manger," she says. But this freshness is her selling point. As a manager, she intends to be a one stop shop for her bands. She has dealt with bands such as Jalebi Cartel, Advaita, Sajid Akbar, and Parikrama. She intends to give them ample global exposure and make them an international name.
She started MGMH in 2007 with only a website. Only once the money started flowing in did she acquire an office and some staff. She also faced her share of sexism. "You come across people who think you are incompetent just because you are a girl. In such situations just start talking and show them that you know more than them." she quips. The other valuable lesson she learnt was to to be hi~h on passion. There would be days when the going would get extremely tough and only passion and perhaps some cash making survival schemes would keep one afloat.